Getting Audience Made Easy

All marketers are facing the same problem when they are up to sell their products online of offline. This problem is called audience. You can have the best product ever if you cannot get eyes to see it you will make no sales, no money and your product will be unuseful. So at the end you will came up closing your desired business without making a dime.

Let us take a simple example.

Let us say You just found out a new marketing system that you begin to use and it leads you to great results. One day you decidet o flurish you business and give out your system by making a sales page with a downloadable ebook that contains the information you would like to share for a small amount of money. This is the simliest business model you can come out within the online market (and of course one of the best way to start and sustain).

So you begin with som promotion. You send out a couple of hundred or thousand e-mails if you got the base source. You may make some sales but you are still not in pofit. Than you decide to make your promotion efforts to the next level by making a twitter account designed for your product as well as a facebook fan page.

Now you just doubled or tripled you work. You want to continue to promote your product directly furthermore you want your fanpages to be popular too because it would lead to higher sales.

Most marketers will not get the desired number of likes and followers. Why? Because it is hard to make your pages trustworthy to Like it.

It’s all based on psychology.

To make it simple it means that if only a few dozens people likes your fanpage or only a couple of followers you got newcomers will just surf on when getting to your site/fanpage. Why? Because they think with such a low fan base these fans are just your closest friends and no real power in the background that your product or information is of any use.  

So you would need a huge base of fans to be successful.

Of course you could spend hundreds of work hours to obtain such an amount of people around you or you can take a cost effective shortcut.

The shortcut is called: Buy Twitter Followers

Just imagine. Whit this great service you can accumulate even thousands of fans and followers just in a few days. In this way your audience got a huge boost furthermore you newcomer visitors will see that your product is really as great as you state it and they will want to be your fans/followers to obtain the edge you serve to them. They gonna get excited about your information because they see that many before tham did.

With this solution you can hit two flies with one hit.

Click Here to get to the point right now.

Netwriting - The Winning Formula…

The truth is, there is no magic secret to online success… just a winning formula. Drum roll, please!…

The winning formula for your business is built upon on this essential “foundation strategy”…

Deliver valuable theme-based content on your Web site.

Quality theme-based content builds interested targeted traffic, by providing information that your visitors are searching for and tasty content to delight the all important Search Engines. Yes, you must write to appeal to the engines as well. After all, they are how most people find anything on the Net.

Simply put, your Web site must be a Win-Win-Win proposition for all parties...

1) Your visitor

2) The Search Engines

3) You!

Surfers are looking for information and solutions. But they usually don’t know exactly who or what can provide it. So they rely on Search Engines to source possibilities that are worth their effort to visit. It’s through the Search Engines (SEs) that you need to reach your visitors.

Search Engines use computer programs called spiders to go out and bring your site back to its home (ex., the Search Engine’s database). Another program (called an algorithm) decides whether your site or some other site is more relevant to a search request for a certain keyword.

If a Web surfer searches for “salami,” then Google wants to deliver the most relevant salami sites on the Net. If someone else searches for “baloney,” then Google wants to give that searcher the most relevant sites for that word... even (or especially in this particular case!) if they’re full of baloney!

You must honestly convince each Search Engine that your page is the most relevant for each keyword that you target and thus deserves a high ranking. If you trick the engine, your success won’t last long, and when it discovers the trick, it will ban you.

Why? The answer is not complicated.

The Search Engines are in business, too. Their product is the quality of their search results. Help them make their product better and they’ll love you. And, help the searcher, who is your potential visitor and customer. Solve her problem -- deliver what she wants, in spades.

Satisfy the whole reason why she is doing the search. If you do this, you add value to the Search Engine’s product. And they’ll love you for it.

You must win, too, of course. How?

Succeed at the first two wins…

By delivering valuable relevant content to both your visitors and the SEs. Remember, people use the Net to find information. Information is contained in text. Compelling text is 1,000% more important than fancy design. After all, if a fancy page has no substance, it delivers no value. Quality content always does.

Try not to distract your visitors from the real goal of your Web site... to get the click through to your monetization model (your order page, or the site of the merchant that you represent, or your contact form, etc). Reinforce through your style and content that you are indeed an authority on your business – an expert that your visitors can trust.

Bottom line?

Relax. Focus on your visitors. Don’t try to get their attention with bells and whistle.

It’s information that they want and need.

For example... let’s say that the theme of your site is “golf.” Create lots of topical pages related to golf, including these interesting topics…

• the Masters

• the British Open

• Tiger Woods

• etc., etc.

By writing about a niche that you know and love, the content is easy. Taken all together, this tightly-focused site scores well at the Search Engines for hundreds of golf-related terms. And that brings you lots and lots of targeted traffic.

This site could easily grow to over 200 pages -- each page focusing upon a different topic (i.e., a keyword-focused content page), each one related to your theme. The net sum of all the information on all your pages forms the themebased content of your site.

A Theme-Based Content Site is definitely the way to go -- the winning formula -- especially if you’re operating on a shoestring budget and are interested in attracting free qualified traffic from the Search Engines. Words (i.e., content) matter.

Your bottom line will be affected by what you say, how you say it, and to whom you say it. That’s the way to “build income through content.”

Netwriting - Join the 2% Who Succeed pt.2.

PREsell. Then, and only then, sell.

Formal writing training is not necessary. You just need an easy-to-follow method and a few proven tools and strategies that work.

                     

Building your online business by writing valuable content is nothing magical or complicated. It does not require a special genetic gift… it’s about providing the information your visitors are looking for. It’s not about cutting-edge design, flashy graphics, bells and whistles.

Relevant content attracts and persuades. The right words will turn a visitor into a customer. Great content persuades them that your product or service (or those that you represent) is exactly what they need -- so they buy it. The wrong words, on the other hand, drive those surfers to your competitor, never to return!

Anyone, regardless of who they are, where they live, what they do, can be empowered to use the Internet to leverage their income-building potential -- whether it is to build an e-business, grow an existing offline business, or create a secondary income stream. You just need the right words, the right process and the right tools, at an affordable price, to succeed.

Now, let’s shift gears to sales copy… writing to sell.

The key to successful sales copy is more than stringing a few “power words” together, like this...

"Now, for a limited time only… If you act before you take another breathe… blah, blah."

Sorry, there’s no magic formula that will bring you amazing results. There’s something better, though. And here’s the flip side of hype, which we also see so frequently...

"The Techno-Bauble is the result of 2 years of intensive research into dynamoptic research into the paradigm shift of the..."

Yawn, yawn, yawn. Click. You lost them.

Doesn’t anyone know how to persuade the way we do it in real life? We persuade our spouses, friends, customers on a daily basis. Simple, straightforward communication... with no hype.

Your words have to attract, appeal and guide your reader-cum-customer smoothly and carefully to your source of income generation (i.e., how you make money). Nothing more. Nothing less.

You can’t come “close” or “just about make it.” “Close,” as you know, only counts in grenades, horseshoes, and dancing. You have to make the sale or contract. Yes, even if you’re selling grenades, horseshoes, or dancing lessons.

In the upcoming Chapters, you will learn how to make your Web site’s content become your #1 salesperson... the smiling virtual body behind the counter or stationed in the aisle.

There is no secret to writing good content that PREsells persuasively and creates an “open-to-buy/hire” attitude in your visitors. If you...

• really know your product or service (or the one you represent),

• understand the difference between PREselling and selling,

• feel passionate about your business,

• and are motivated to succeed…

You can write great theme-based content that will lead a PREsold visitor to a sale or contract. No “literary genius” is required.

The Netwriting Masters Course will help you fine-tune your natural-born persuasiveness online, by mixing in some standard offline copywriting techniques and some new e-techniques. You don’t need special creative writing classes.

Yes you really can, and will, rivet your readers to their screens and pull them cleanly through your site, right to your sales page (or your particular incomeproducing source) where you close the deal... a seamless and painless process to the end.

One small warning...

To be a good e-persuader/Net writer, you have to be willing to make the effort. There is no magic wand or instant formula. It’s a wonderful feeling when you see the power of your content as it persuades and builds income.

Electrifying!

Ready to begin?

Sound the bell… Class is in session!

Stay tuned, we continue soon.

Netwriting - Join the 2% Who Succeed pt.1.

The key to success on the Net for the small business owner is to master an indemand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your Web site. And “visitors” equals “traffic”… the lifeblood of any business.

In the offline world, traffic is relatively easy to achieve – it’s all about “location, location, location.” For example, an attractive, nicely merchandised store in a mall or on a busy shopping street usually means instant traffic -- and sales, of course!

However, in the online world, no one just happens to walk past, see your product or service and enter. Surfers on the Net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers.

Online, you must generate your own traffic to be successful. Your primary task -- well before you make your first sale or contract to a customer (often well before that person is even aware that s/he is shopping!) -- is to provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like.

If you do that…

A higher search ranking at the engines makes your site easier to find. Your quality content (your words!) builds credibility in the minds of your visitors and converts them into warm PREsold customers. From there, you can easily get that click through to your monetization model (i.e., how you generate income). That could be your order page for your product, or your merchant’s site that you represent as an affiliate, or your contact form for hiring details, or Google’s AdSense program, etc.

This is what an effective Theme-Based Content Site is all about!

Take-home lesson?

Make the critical offline-to-online mind shift and you will join the 2% of small business owners who succeed on the Net. Focus on… “Information, information, information.”

By building a Theme-Based Content Site, you will be growing your clientele (i.e., targeted traffic) from the ground up. Owning your traffic is essential to your longevity on the Net because…

If you don’t own your traffic, you don’t own your business. An effective Theme-Based Content Site will be searched-and-found by prospective customers -- a number that will increase steadily as your site gains in reputation and relevance at the Search Engines. Simply put, you will be building a site that works for you, not the other way around!

So how do you build a site that works? It all boils down to this do-able process…

1) Develop a valuable product or service -- your own creation or someone else’s!

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content.

4) Use that content to attract your own niche-targeted traffic.

5) Build trust and credibility with your visitors.

6) Use content to PREsell your targeted visitors. And...

7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.

8) Diversify your revenue plan to include other monetization options (ex., Google’s AdSense, affiliate income, services, etc), all related to your site’s theme-based content. This diversification will help you grow a stable business that you own, one with true equity.

The process is simple, straightforward and easy once you shift your thinking to… “Information first… income generation, second.”          

There are simply no other variables to blindside your goal. If you “do” each step of the process correctly, your Net venture will prosper. No, it must prosper. But, here’s the catch...

You have to succeed at all steps. And the good news is that anyone can succeed if they combine motivation, the right process and tools and a little hard work.

So why then do 98% of online businesses fail? Sadly, their owners started with and continued to follow the wrong process…

1) Create a product/service.

2) Create site to sell a product/service.

3) Add payment and fulfillment solutions.

4) Die due to lack of traffic.        

Most small businesses fail because they skip several important steps. They prepare to sell and collect money, before they have provided what their visitors are searching for --information. How disappointing! This type of result is completely avoidable.

Take a minute and do a quick comparison of the “success” process and the “failure” process…

As you can see, the first step about product development is similar. After all, a poor product will not sell on the Net (or at least not for very long). And some products are just not cut out for the Web. Even a great content Web site will not change these two stark realities.

However, there is one big difference to note... successful online small business owners realize that product/service development is really an extension (or “the logical next step”) to developing a Theme-Based Content Site.

The other steps, as you can see, are radically different… as are the results.

The top 3% that succeed on the Net build targeted, interested traffic by providing the type of high value content that their visitors are searching for and that the Search Engines like. These smart business owners PREsell (“warm up” their visitors) through excellent content about a profitable niche/theme related to the concept of their product or service (or the ones they represent). As a result, these PREsold visitors are more open to their sales offers and convert more quickly into enthusiastic customers.

The 98% that fail build a Web site to sell and somehow figure that traffic will just show up and that these visitors will be willing to buy or hire immediately. Wrong thinking… wrong process!

The Netwriting Masters Course is not able to discuss the whole “success” process in detail. The primary job of the Course is to show you how to write content that PREsells (“warms up” your visitors) and then converts your visitors into customers. “Content” covers all your online words, including e-mails, autoresponders, newsletters, ads -- basically, every point at which you communicate with your target market.

Before you start, however, it’s critical for you to understand and believe the following...

Effective Netwriting is something that anyone can accomplish…